Company Profile

Brief History

The Rexel Group is the world leader in the distribution of electrical parts and installation equipment with more than 2,600 sales outlets worldwide.

Formerly GEC Lighting, Electrical Wholesale and Video, in 1998 GEC Australia was acquired by Rexel International. Additional acquisitions led to the recent establishment of Rexel Group Australia as a parent company for Rexel’s Australian operations.

Rexel Australia operates in every state with a total of 71 branches plus a project office in each state and an export department in Queensland.

Rexel Electrical Supplies’ long history and experience, as part of an electrical engineering company and now a member of a worldwide electrical distribution specialist uniquely positions Rexel to provide its customers with the latest in a diversified range of products, global purchasing power, stronger strategic supply alliances with international manufacturers and benefits from distribution efficiencies.

A Global Vision of the Market

Rexel has a network of sales outlets stretching over Europe, Canada, the United States, South America, India, China, Australia and New Zealand. Amounting to more than 34,800 employees in 2,600 branches across 34 countries.

With its well-placed facilities, The Group has major advantages, which help it to anticipate changes in the line of business and to offer its clients the level of service quality which, they have come to expect from a world-wide service provider.

The group offers its customers an overall range of products and services, which are suited to their needs and to the specifics of the local markets.

A distributor having a global vision of the market can only offer an approach of this kind.

The Changing Face of Electrical Supply

Rexel Australia customers are as different as the products they use:

• Electrical Fitters
• Medium to Large sized Regional and National Contractors
• Industrial Mining and Manufacturing companies
• Government agencies

As competition increases, customers buying habits have changed, they require more from suppliers than ever before. Even with their differences, Rexel’s customers share a common characteristic, they all expect quality, efficient service, from a location accessible to their operations.

Rexel’s answer is to modernise its outlets and diversify its commercial approach to better support the changing needs from our customers.

A High-Quality, Perceptive Offer

Rexel delivers to hundreds of thousands of customers worldwide, every day. We are committed to supply every one of them with products, systems and services that meet the highest quality standards. Rexel therefore markets a wide range of references, from "general" to specialised products, amounting on the whole to more than 100,000 items.

Rexel has broadened its activities by entering new markets, extending its range of high added-value products and improving its customers service department. The Group thus acquired new positions on the comfort electrical appliances markets through investments in product ranges such as reversible air-conditioners, humidity-control ventilation, central vacuum systems and energy saving devices.